Leaving Deloitte - launching Barons of Copenhagen

Leaving Deloitte - launching Barons of Copenhagen

September 2016

Our Journey

Goodbye to the comfort of Deloitte to pursue the entrepreneurial dream.

We have an ambition to create a serious Danish alternative to the Swedish shirt giants. We have worked tirelessly to create the perfect business shirt. Our goal is to establish a timeless shirt brand that exudes quality and fine craftsmanship.

The core of Barons of Copenhagen is Simplicity. Our brand should be easy to understand. Superior quality and consistency are important to us. We do not wish to create a fashion brand. Therefore, we will never have a multitude of different shirts in our collection.

Additionally, of course, there must be proper working conditions, Oeko-tex certified fabric (no chemicals), and a production process that considers the environment. Therefore, our shirts are produced in Europe, where we can closely monitor every step of the manufacturing process.

Now you're probably wondering - why shirts? 

As business people, we actually think we have some very simple requirements for our daily uniform. The shirt should be super easy to iron, comfortable to wear, and look sharp all day. It's never pleasant to arrive at the office in a wrinkled shirt. 

We would be happy to visit your workplace if you think your colleagues need to look a little less wrinkled ;-)

We hope you will warmly welcome Barons of Copenhagen and visit www.barons.dk.

See you - in a Barons shirt,

Joachim