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  • TheMerino Edition
  • TheConsultant
    TheConsultant

    The classic business shirt woven in our smooth and thin signature fabric. One of the most wrinkle-free shirts on the market without the use of synthetic fibers

    See the entire collection

    • GEN 4
      Organic
      TheConsultant 4.0

      1.500,00 kr

    • GEN 4
      Organic
      TheConsultant 4.0

      1.500,00 kr

    • GEN 4
      Organic
      TheConsultant 4.0

      1.500,00 kr

    • GEN 4
      Organic
      TheConsultant 4.0

      1.500,00 kr

    • GEN 4
      Organic
      TheConsultant 4.0

      1.500,00 kr

    • GEN 4
      Organic
      TheConsultant 4.0

      1.500,00 kr

  • TheCEO
    TheCEO

    The elegant look with the heavily woven fabric and the visible diagonal twill structure. Perfect for when you need to be formal or make a strong impression in the boardroom on Monday morning.

    See the entire collection

    • GEN 4
      Organic
      TheCEO 4.0

      1.700,00 kr

    • GEN 4
      Organic
      TheCEO 4.0

      1.700,00 kr

    • GEN 4
      Organic
      TheCEO 4.0

      1.700,00 kr

  • TheLawyer
    TheLawyer

    The striped shirt in our lightest signature twill fabric. The perfect shirt when you need to make a strong entrance at your next negotiation meeting. Highly resistant to wrinkles with a silky smooth finish.

    See the entire collection

    • GEN 4
      Organic
      TheLawyer 4.0

      1.500,00 kr

    • GEN 4
      Organic
      TheLawyer 4.0

      1.500,00 kr

  • TheDriver
    TheDriver

    The overshirt in 100% wool is designed for the transitional seasons - whether you're in a car, on a bike, or taking the metro.

    See the entire collection

    • New arrival
      Italian Wool
      TheDriver

      2.700,00 kr

    • New arrival
      Italian Wool
      TheDriver

      2.700,00 kr

    • New arrival
      Italian Wool
      TheDriver

      2.700,00 kr

  • TheFounder
    TheFounder

    Although the iconic Oxford shirt has a heavy fabric type, our interpretation in organic Giza cotton is made even softer and lighter than ever before.

    See the entire collection

    • GEN 4
      Organic
      TheFounder 4.0

      1.500,00 kr

    • GEN 4
      Organic
      TheFounder 4.0

      1.500,00 kr

    • GEN 4
      Organic
      TheFounder 4.0

      1.500,00 kr

    • GEN 4
      Organic
      TheFounder 4.0

      1.500,00 kr

    • x Coolunite
      Organic
      TheFounder Mini

      600,00 kr

  • TheAmbassador
    TheAmbassador

    Our most comfortable model is available as a polo and shirt. Made from finely woven and relatively heavy piqué polo fabric. 100% organic cotton with long fibers for a longer lifespan with an airy and soft feel.

    See the entire collection

    • Organic
      TheAmbassador

      1.300,00 kr

    • Organic
      TheAmbassador

      1.300,00 kr

    • Organic
      TheAmbassador

      1.300,00 kr

    • Organic
      TheAmbassador Polo

      1.100,00 kr

    • Organic
      TheAmbassador Polo

      1.100,00 kr

    • Organic
      TheAmbassador Polo

      1.100,00 kr

    • SOLD OUT
      Organic
      TheAmbassador Polo

      1.100,00 kr

    • SOLD OUT
      Organic
      TheAmbassador

      1.300,00 kr

  • TheBags
    TheBags

    BARONS bags are created for the man who expects more from his gear.

    See the entire collection

    • New arrival
      TheWeekend Bag

      1.250,00 kr

    • New arrival
      TheBriefcase

      1.000,00 kr

    • New arrival
      TheLaptop Sleeve

      600,00 kr

  • TheMerino Edition
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  • Man in the shirt - Podcast
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    • Erik B. Jørgensen: "It's not the adrenaline I'm after. It's the passion and mastery in what I do"
    • Biohacker Nickolai Damgaard: "Don't put a gold roof on a woodshed"
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The Merino Edition The Consultant The CEO The Lawyer The Driver The Founder The Ambassador The Sicilian The Bags See all
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Probably your first made of 100% organic cotton

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The Merino Edition The Consultant The CEO The Lawyer The Founder The Ambassador The Sicilian See all
White Light Blue Striped Navy Black
Super slim fit Slim fit Contemporary fit
Short (-3cm) Standard Long (+4cm)
Organic Cotton Merino wool Linen
Business shirts

Business shirts

Your first shirt made of organic cotton?

Oxford shirts

Oxford shirts

Iconic like JFK and Agnelli.

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Lars Elbæk: Commerce & Psychological Techniques Erik B. Jørgensen: About the Special Forces Soldier & Skill Development Nickolai Damgaard: Biohacking and Health Optimization Casper Kirketerp-Møller: People and Development Listen to all episodes: Man in the shirt
Lars Elbæk: "I've never done anything for the sake of money" Erik B. Jørgensen: "It's not the adrenaline I'm after. It's the passion and mastery in what I do" Biohacker Nickolai Damgaard: "Don't put a gold roof on a woodshed" Casper Kirketerp-Møller: "It was during our crisis talks that I saw that 'fuck management' works well" Read all articles
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      The Archive

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      TheArchive

      Instead of chasing trends, we offer a fixed range of timeless classics, which we continuously develop so that the next generation is always slightly better than the previous one.

      In The Archive, you will find limited editions as well as the remaining sizes from previous generations.

          • The Founder Blue Stripe BARONS oxford skjorte
          • The Founder 3.0 | Blue Stripe
          • The Founder 3.0 | Blue Stripe
          • The Founder 3.0 | Blue Stripe
          • The Founder 3.0 | Blue Stripe
          • The Founder Blue Stripe BARONS oxford skjorte
          • The Founder 3.0 | Blue Stripe
          • The Founder 3.0 | Blue Stripe
          • The Founder 3.0 | Blue Stripe
          • The Founder 3.0 | Blue Stripe
          1 /5
          Archive

          TheFounder 3.0

          919,00 kr

          • The Consultant Light blue BARONS skjorte
          • The Consultant 3.0 | Light blue
          • The Consultant 3.0 | Light blue
          • The Consultant 3.0 | Light blue
          • The Consultant 3.0 | Light blue
          • The Consultant Light blue BARONS skjorte
          • The Consultant 3.0 | Light blue
          • The Consultant 3.0 | Light blue
          • The Consultant 3.0 | Light blue
          • The Consultant 3.0 | Light blue
          1 /5
          Archive

          TheConsultant 3.0

          919,00 kr

          • The Consultant 4.0 | Extreme cutaway | Archive
          • The Consultant 4.0 | Extreme cutaway | Archive
          • The Consultant 4.0 | Extreme cutaway | Archive
          • The Consultant 4.0 | Extreme cutaway | Archive
          1 /2
          GEN 4
          Archive

          TheConsultant 4.0

          Extreme cutaway

          1.120,00 kr

          • The Consultant 4.0 | Navy | Archive
          • The Consultant 4.0 | Navy | Archive
          • The Consultant 4.0 | Navy | Archive
          • The Consultant 4.0 | Navy | Archive
          • The Consultant 4.0 | Navy | Archive
          • The Consultant 4.0 | Navy | Archive
          1 /3
          GEN 4
          Archive

          TheConsultant 4.0

          1.120,00 kr

          • The Founder Mini
          • The Founder Mini
          • The Founder Mini
          • The Founder Mini
          • The Founder Mini
          • The Founder Mini
          • The Founder Mini
          • The Founder Mini
          • The Founder Mini
          • The Founder Mini
          • The Founder Mini
          • The Founder Mini
          • The Founder Mini
          • The Founder Mini
          1 /9
          x Coolunite
          Organic

          TheFounder Mini

          Limited edition

          600,00 kr

          • The CEO light blue BARONS Skjorte
          • The CEO 3.0 | Light blue
          • The CEO 3.0 | Light blue
          • The CEO 3.0 | Light blue
          • The CEO 3.0 | Light blue
          • The CEO light blue BARONS Skjorte
          • The CEO 3.0 | Light blue
          • The CEO 3.0 | Light blue
          • The CEO 3.0 | Light blue
          • The CEO 3.0 | Light blue
          1 /5
          Archive

          TheCEO 3.0

          919,00 kr

          • The Consultant White BARONS Skjorte
          • The Consultant 3.0
          • The Consultant 3.0
          • The Consultant White BARONS Skjorte
          • The Consultant 3.0
          • The Consultant 3.0
          1 /3
          Archive

          TheConsultant 3.0

          919,00 kr

          • The Consultant 4.0 | Extreme cutaway | French Cuff | Archive
          • The Consultant 4.0 | Extreme cutaway | French Cuff | Archive
          • The Consultant 4.0 | Extreme cutaway | French Cuff | Archive
          • White signature twill fabric
          • The Consultant 4.0 | Extreme cutaway | French Cuff | Archive
          • The Consultant 4.0 | Extreme cutaway | French Cuff | Archive
          • The Consultant 4.0 | Extreme cutaway | French Cuff | Archive
          • White signature twill fabric
          1 /5
          GEN 4
          Archive

          TheConsultant 4.0

          New Year's edition

          1.120,00 kr

          • Stribet skjorte fra BARONS - The Lawyer
          • The Lawyer 3.0
          • The Lawyer 3.0
          • The Lawyer 3.0
          • Stribet skjorte fra BARONS - The Lawyer
          • The Lawyer 3.0
          • The Lawyer 3.0
          • The Lawyer 3.0
          1 /4
          Archive

          TheLawyer 3.0

          919,00 kr

          • The Founder Light blue BARONS skjorte
          • The Founder 3.0 | Light Blue
          • The Founder 3.0 | Light Blue
          • The Founder 3.0 | Light Blue
          • The Founder Light blue BARONS skjorte
          • The Founder 3.0 | Light Blue
          • The Founder 3.0 | Light Blue
          • The Founder 3.0 | Light Blue
          1 /4
          Archive

          TheFounder 3.0

          919,00 kr

          • The Founder White BARONS oxford skjorte
          • The Founder 3.0
          • The Founder 3.0
          • The Founder 3.0
          • The Founder 3.0
          • The Founder White BARONS oxford skjorte
          • The Founder 3.0
          • The Founder 3.0
          • The Founder 3.0
          • The Founder 3.0
          1 /5
          Archive

          TheFounder 3.0

          919,00 kr

          • The Dad - Father's Day Edition | Archive
          • Model: 189 cm, 78 kg wearing Slim fit M (39-40)
            Model: 189 cm, 78 kg wearing Slim fit M (39-40)
          • White Oxford fabric
          • The Dad - Father's Day Edition | Archive
          • The Dad - Father's Day Edition | Archive
          • The Founder white cuff
          • The Dad - Father's Day Edition | Archive
          • info_Model: 189 cm, 78 kg wearing Slim fit M (39-40)
          • White Oxford fabric
          • The Dad - Father's Day Edition | Archive
          • The Dad - Father's Day Edition | Archive
          • The Founder white cuff
          1 /6
          Archive

          TheDad - Father's Day Edition

          Limited edition

          1.400,00 kr

          • The Consultant French Cuff BARONS Skjorte
          • The Consultant 3.0 | French cuff
          • The Consultant 3.0 | French cuff
          • The Consultant 3.0 | French cuff
          • The Consultant 3.0 | French cuff
          • The Consultant 3.0 | French cuff
          • The Consultant French Cuff BARONS Skjorte
          • The Consultant 3.0 | French cuff
          • The Consultant 3.0 | French cuff
          • The Consultant 3.0 | French cuff
          • The Consultant 3.0 | French cuff
          • The Consultant 3.0 | French cuff
          1 /6
          Archive

          TheConsultant 3.0

          919,00 kr

          • The Consultant 4.0 | Black | Archive
          • The Consultant 4.0 | Black | Archive
          • The Consultant 4.0 | Black | Archive
          • The Consultant 4.0 | Black | Archive
          • The Consultant 4.0 | Black | Archive
          • The Consultant 4.0 | Black | Archive
          • The Consultant 4.0 | Black | Archive
          • The Consultant 4.0 | Black | Archive
          1 /4
          GEN 4
          Archive

          TheConsultant 4.0

          1.120,00 kr

          • The Consultant White BARONS Skjorte
          • The Consultant 4.0 | Archive
          • The Consultant White BARONS Skjorte
          • The Consultant White BARONS Skjorte
          • The Consultant 4.0 | Archive
          • The Consultant White BARONS Skjorte
          1 /3
          GEN 4
          Archive

          TheConsultant 4.0

          919,00 kr

          • The Founder - Beach edition | Archive
          • The Founder - Beach edition | Archive
          • Model: 189 cm, 78 kg wearing Slim fit M (39-40)
            Model: 189 cm, 78 kg wearing Slim fit M (39-40)
          • The Founder - Beach edition | Archive
          • The Founder - Beach edition | Archive
          • The Founder White collar
          • The Founder white total
          • The Founder white back
          • The Founder - Beach edition | Archive
          • The Founder white cuff
          • The Founder - Beach edition | Archive
          • The Founder - Beach edition | Archive
          • info_Model: 189 cm, 78 kg wearing Slim fit M (39-40)
          • The Founder - Beach edition | Archive
          • The Founder - Beach edition | Archive
          • The Founder White collar
          • The Founder white total
          • The Founder white back
          • The Founder - Beach edition | Archive
          • The Founder white cuff
          1 /12
          Limited edition
          Archive

          TheFounder - Beach edition

          1.350,00 kr

          • The Consultant Light blue BARONS skjorte
          • The Consultant 4.0 | Light blue | Archive
          • The Consultant 4.0 | Light blue | Archive
          • The Consultant Light blue BARONS skjorte
          • The Consultant 4.0 | Light blue | Archive
          • The Consultant 4.0 | Light blue | Archive
          1 /3
          GEN 4
          Archive

          TheConsultant 4.0

          1.120,00 kr

          • The Consultant French Cuff BARONS Skjorte
          • The Consultant 4.0 | French cuff | Archive
          • The Consultant 4.0 | French cuff | Archive
          • The Consultant 4.0 | French cuff | Archive
          • The Consultant 4.0 | French cuff | Archive
          • The Consultant French Cuff BARONS Skjorte
          • The Consultant 4.0 | French cuff | Archive
          • The Consultant 4.0 | French cuff | Archive
          • The Consultant 4.0 | French cuff | Archive
          • The Consultant 4.0 | French cuff | Archive
          1 /5
          GEN 4
          Archive

          TheConsultant 4.0

          French cuff

          1.120,00 kr

      Filter (0)

      Frequently Asked Questions

      • We have a total of 7 models, each distinguished by their different fabric types.

        1. The Consultant
        The bestseller and our take on the classic business shirt.

        2. The CEO
        The shirt that started it all. The CEO has an elegant look with the visible twill structure, making it ideal for more formal occasions. Compared to The Consultant, The CEO's fabric type is slightly heavier.

        3. The Lawyer
        The shirt in our lightest fabric type. The obvious choice for days when you want something a little different from the classic, solid-colored shirts.

        4. The Founder
        The Oxford shirt for casual Fridays at the office.

        5. The Ambassador
        The Ambassador is our versatile casual model in our piqué polo fabric. Available as both a long-sleeved shirt and a short-sleeved polo for the summer.

        6. The Sicilian
        Your companion through the summer – from the office to the coast. The ideal summer shirt in extremely airy and breathable linen made from linen grown in Normandy.

        7. The Merino Edition
        Merino wool has its own unique character and, in our eyes, unmatched functionality. The design is based on our classic silhouette from The Consultant with Light Twill.

        All our shirts are finished with a non-iron technology that keeps them wrinkle-free and sharp all day. You can read even more about all the shirts on each product page.

      • You can find the right size in the following ways:

        1. Use our size calculator. Click on ‘Size guide’ on the product page and enter your age, weight, and height to get our recommendation. 

        2. Measure one of your current shirts/polos, that you think fits well, and compare the measurements with our measurements on our Size Guide.

        3. Choose the size you usually wear. Many shirt brands have similar fits and sizes. Therefore, as a rule of thumb, you should always choose the size you already know.

        That is, if you are normally size 40 (M) slim fit, then choose the same with us: Slim Fit M (39-40).

        4. Visit us in person. Stop by our Flagship Store at Pilestræde 52 or visit our shop-in-shop in Magasin Kgs. Nytorv on the 1st floor.

        Note, we offer free shipping and exchanges, so we will exchange the shirt for free if the size isn't just right.

      • Yes. Here you can see, feel, and try all our models.

        Address:
        Pilestræde 52, 1112 Copenhagen.

        Opening hours:
        Mon-Fri: 11:00-18:00
        Sat: 10:00-16:00
        Sun/ holidays: Closed

        Payment options in the store:
        MobilePay, Apple Pay, cash, VISA, Dankort & Mastercard.

      Blog feed

      Lars Elbæk i BARONS' podcast

      Lars Elbæk: "I have never done anything for the sake of money"

      Blog feed

      January 2026

      1 minutes reading

      Blog feed

      • Erik B. Jørgensen:

        Erik B. Jørgensen: "It's not the adrenaline I'm after. It's the passion and the mastery in what I do"

        1 minutes reading

      • Biohacker Nickolai Damgaard:

        Biohacker Nickolai Damgaard: "Don't put a gold roof on a woodshed"

        1 minutes reading

      • Casper Kirketerp-Møller:

        Casper Kirketerp-Møller: "It was in our crisis talks that I saw that 'fuck management' works well"

        1 minutes reading

      • Mads Nipper:

        Mads Nipper: "I wasn't one of those people McKinsey would line up to headhunt today"

        1 minutes reading

      • Her sourcer vi økologisk bomuld fra

        Here we source organic cotton from

        1 minutes reading

      • Henrik Drusebjerg:

        Henrik Drusebjerg: "Don't spend too much time planning your next career move"

        1 minutes reading

      • Lars Thylander

        Lars Thylander: "There is too little pace and far too much analysis and consideration"

        1 minutes reading

      • Mads Ulrick Holmstrup:

        Mads Ulrick Holmstrup: "Intuition is terribly underrated today"

        1 minutes reading

      Blog feed

      • Erik B. Jørgensen:

        Erik B. Jørgensen: "It's not the adrenaline I'm after. It's the passion and the mastery in what I do"

        1 minutes reading

      • Biohacker Nickolai Damgaard:

        Biohacker Nickolai Damgaard: "Don't put a gold roof on a woodshed"

        1 minutes reading

      • Casper Kirketerp-Møller:

        Casper Kirketerp-Møller: "It was in our crisis talks that I saw that 'fuck management' works well"

        1 minutes reading

      • Mads Nipper:

        Mads Nipper: "I wasn't one of those people McKinsey would line up to headhunt today"

        1 minutes reading

      • Her sourcer vi økologisk bomuld fra

        Here we source organic cotton from

        1 minutes reading

      • Henrik Drusebjerg:

        Henrik Drusebjerg: "Don't spend too much time planning your next career move"

        1 minutes reading

      • Lars Thylander

        Lars Thylander: "There is too little pace and far too much analysis and consideration"

        1 minutes reading

      • Mads Ulrick Holmstrup:

        Mads Ulrick Holmstrup: "Intuition is terribly underrated today"

        1 minutes reading

      Let customers speak for us

      from 1344 reviews

      The Lawyer 4.0 | Light blue stripe

      Kasper Friis
      The Lawyer 4.0 | Light blue stripe
      02/19/2026
      Min nye ynglingsskjorte

      For business casual er denne version virkelig god. Blød og lækker.

      renejensen91 Jensen
      The Founder 4.0
      02/18/2026

      The Founder 4.0 | Light blue stripe

      Peter Hasbak
      The Founder 4.0 | Light blue stripe
      02/07/2026

      The Lawyer 4.0 | Mid blue stripe

      Jesper Normind
      The Lawyer 4.0 | Mid blue stripe
      01/24/2026
      Helt igennem lækker skjorte

      Jeg har snart en hel del Barons skjorter, de er top kvalitet, både materialer og syning. Samtidigt er skjorterne super hurtige at stryge. Jeg køber slim og short version. Jeg kunne ønske mig ærmer var en anelse smallere, men det er en detalje. Denne Navy farvede er super cool og går perfekt i mange sammenhænge. Jeg vil også godt rose Barons for deres emballage og service. Man er i gode hænder hele vejen rundt!

      Martin Christensen
      The Consultant 4.0 | Navy
      01/18/2026

      The Driver | Dark Brown

      Morten Pedersen
      The Driver | Dark Brown
      01/08/2026
      Virkelig lækker kvalitet.

      Anden gang jeg handler. Købt med ekstra længde til en på 205 cm passer rigtig godt.😊

      Pernille
      The Consultant 4.0 | Black
      01/04/2026
      Top skjorte til festen og jobbet!

      Perfekt pasform, lækkert materiale og klassisk look.

      Nicolai Engmark Nielsen
      The Consultant 4.0 | Black
      01/04/2026
      Perfekt

      Har masser af Barons skjorter - fantastico kvalitet på alle måder.

      Sven-Erik Thøfner
      The Consultant 4.0 | French cuff
      01/04/2026
      Den perfekte overshirt.

      Sidder som den skal. Lækker kvalitet.

      Tom Dorf Møller
      The Driver | Charcoal Grey
      01/04/2026
      Baron er fantastisk. Men hvad med Baroness ?

      Jeg elsker jeres skjorter. Og det samme gør min hustru der også gerne vil se skarp ud uden af ty til den typiske “skjorte bluse” til kvinder. Nu har hun sin egen Baron. Men hvornår laver i en Baroness til kvinder ?

      Lars Folkmann
      The Lawyer 4.0 | Light blue stripe
      12/29/2025
      Bedste på markedet

      The Driver er uden tvivl den bedste uld-overshirt, jeg har ejet. Jeg har haft mange forskellige gennem årene, men den her skiller sig klart ud.

      Når du prøver den på første gang, er man ikke i tvivl om kvaliteten. Den fungerer perfekt som både overshirt og let jakke.

      Jeg er fan.

      Magnus
      The Driver | Navy
      12/27/2025

      The Weekend Bag

      Emilie Bjerg
      The Weekend Bag
      12/25/2025
      CEO skjorten er den bedste skjorte til dato

      Jeg har prøvet en del skjorter efterhånden, men CEO versionen er den bedste jeg har prøvet, og det gælder både Barons og andre mærker. Materialet gør den nem at stryge og man kan nemt tørre spildte madvarer af igen. Skjorten er til den tykke side og kan måske være et problem, hvis du har tendens til let at svede. Fungerer perfekt for mig.

      Adam Rosenkilde
      The CEO 4.0
      12/24/2025
      The perfect shirt

      Barons skjorter er af høj kvalitet og har en rigtig god pasform.

      Peter Forum Jørgensen
      The CEO 4.0 | Extreme cutaway
      12/22/2025

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