Fabric
for reflection
Antimode
Unlike brands that are always chasing the next trend, we have a fundamentally different business model.
We are not a fashion company. Period. With one permanent collection, we are never forced to hold sales. We never overproduce. Our goal is to offer classics in a super easy way when our customers need new shirts and polos. Quite simply.
The best thing we can do for the environment is to produce textiles that last and encourage consumers to use the product as many times as possible. That is exactly our philosophy.
OEKO-TEX 100 — Free from harmful chemicals
Doesn't sound super sexy, does it? A German certification standard for harmful chemicals in textiles. Admittedly — it's not. But it's actually quite important. Many textiles today do not meet the most basic requirements. This means they can be harmful to the environment and to your body. Just think about it. How many hours do you wear a shirt each day?
Did we mention that every single component of our shirt is OEKO-TEX 100 certified? Fabric, buttons, thread, and interlining. Pretty cool, right?
A Responsible Value Chain
STeP certification is yet another sleek, German term, which stands for Sustainable Textile Production. This certification ensures that the entire value chain involved in the production of a BARONS shirt is socially responsible.
This includes, among other things, certified environmentally friendly production, optimal health and safety standards, and socially responsible working conditions. The certification covers everything from cotton fibers to production facilities.
Certified organic cotton
An unrivaled shirt begins with the ultimate cotton quality. That's why we use only 100% certified organic cotton from the Nile Delta in Egypt.
Specifically, your BARONS shirt consists exclusively of Giza cotton with extra-long fibers (ELS). We're talking about the top 0.1% cotton worldwide.
The natural water resource from the Nile allows us to produce without the use of synthetic pesticides or GMO seeds.
Synthetic fibers. No thanks.
Today, it's almost impossible to open a social media platform without seeing yet another ad for a "performance" clothing brand. Upon closer inspection, it's often just a percentage of plastic added to make the fabric stretchy. There are actually natural alternatives to achieve the same stretchability, but plastic is the easy, cheap, and polluting method. All textiles that are used repeatedly will lose some of their mass over time. This means that parts of the textile end up in the environment, either from washing or from contact with various surfaces. We don't like microplastics; that's why we choose the natural alternative, even though it's a bit more challenging and costly.
As a responsible company, we could never dream of adding non-biodegradable synthetic fibers such as elastane, lycra, spandex, polyester, or similar to our shirts. That's our promise to you. It has to make sense on all fronts.